-
Consumer
Consumers move fast. So do we. Our efforts support their rapidly and ever-changing technologies, cultures and marketing needs. We are able to quickly focus on what is meaningful and important and translate insights into innovative and differentiating features, products, platforms and categories. We work with teams to create new product and service roadmaps and support concept validation, as well as create new go-to-market strategies that frame competitive positioning. Clients include Unilever, Kaz Inc, Harley Davidson, Clorox, Staples, Bose, and P&G.
Areas of Expertise:
Consumer Electronics, Personal Care, Home Health, White Goods, Sports & Recreation, Packaged Goods, Housewares
-
Professional & Commercial
Long-term engagements have cultivated our particular expertise in the Professional and Commercial industry, focusing primarily on the B-B relationship. We have experienced tremendous success defining new categories and refreshing existing ones globally, all the while meeting the varied regulations, cultures and needs of the many stakeholders involved. Clients include Honeywell, Ricoh, Ormco, 3M, Panasonic, and HP.
Areas of Expertise:
Industrial Safety, Telecommunications, Financial services, Office Goods & Services, Information Management
-
Medical & Healthcare
We are experts in the medical and healthcare industries. We directly interact with and understand the needs of end-users, care takers, physicians / surgeons, nurses, technicians, and others, and translate this understanding into a positive user experience. We have been engaged in programs for home, hospital and / or clinic products and services. We provide the process, experience and documentation to fulfill the FDA Human Factors requirements. Clients include BD, Kaz Inc, Unilever, ABIOMED, Novo Nordisk, Coviden, Lilly, Baxter and Boston Scientific.
Areas of Expertise:
Health Services, Medical Devices, Medical Disposables, Biotech & Life Sciences, Pharmaceutical Delivery Systems, Home Healthcare
- Medical & Healthcare
- Professional & Commercial
- Consumer
People Centered Research works with business leaders to identify the right solutions to the challenges you face and guide your team to success. We use our efficient and effective approach to answer questions both broad and detailed, exploring front-end strategic opportunities, defining detailed development solutions, and planning successful commercialization paths. We've had the pleasure of helping clients solve their most pressing problems in the medical, commercial, and consumer spaces.
At the heart of every solution are the voices and needs of people. People Centered Research has the research and analytical capabilities to help you deeply understand these people and guide smart decision making within your organization.
