Discover something new.
Understand the why behind it.
Define a new opportunity to grow.
People Centered Research translates in-depth consumer insights into growth opportunities to drive innovation and design great user experiences. We interact first-hand with the people who influence decisions at every level of a business to build lasting relationships with all consumers and stakeholders through products, services and brands.
We deliver significant value to your business by applying experience and
expertise with proven research methods in a highly effective and efficient manner.
We use Design Research to help your business:
- Identify white space and next generation opportunities.
- Define and refine products and services across the development funnel through in-depth and iterative consumer insights.
- Design goal-oriented, easy-to-use and functional user interface and interaction solutions.
- Create go-to-market experiences for commercialization success.
- Develop Design Thinking competencies internally.
Partners
Peter Weeks
Peter has worked with clients in diverse industries to understand their needs, uncover the needs of their customers, and identify opportunities for strategic growth.
He has applied his deep curiosity and desire to understand people to help companies improve people's lives at strategic growth consultancy Jump Associates, Ricoh Innovations' Advanced Business Center and a number of product development and technology firms.
He has applied his deep curiosity and desire to understand people to help companies improve people's lives at strategic growth consultancy Jump Associates, Ricoh Innovations' Advanced Business Center and a number of product development and technology firms.
M.Sc IT Product Design |
Mads Clausen Institute of the University of Southern Denmark, Sonderborg
Mads Clausen Institute of the University of Southern Denmark, Sonderborg
BA Economics |
Middlebury College
Middlebury College
Elizabeth Lewis
Elizabeth's 20+ years experience includes innovation through design
research, human factors and interface development. She works with clients to conceptualize, create
and direct research initiatives that drive product and service innovation,
development and commercialization.
In addition to consulting engagements she has been a Director at Fitch, brand strategy firm Catapult Thinking, and Insight Product Development where she also served as Partner and General Manager.
In addition to consulting engagements she has been a Director at Fitch, brand strategy firm Catapult Thinking, and Insight Product Development where she also served as Partner and General Manager.
MS in Psychology Ergonomics (HumanFactors) |
North Carolina State University
North Carolina State University
MA Industrial Design |
North Carolina State University
North Carolina State University
BA in Psychology and Sociology |
Indiana University
Indiana University